After being in retail for a number of years, I typically pride myself in identifying coy, manipulative gestures from retail staff to try to upsell me products. I don’t mean that to be rude but it’s a fact. If you’re in retail your main job is to sell stuff. And the best way to do that is to sell ‘up’ the customer on a product or add more items to their original purchase. It’s just part of the job.
Well, one Apple employee did quite well. More than well. After moving into our home, we decided we were going to put off our ‘home-gym’ for a variety of reason but were stuck with our first flat screen TV. I know — #FirstWorldProblems. Not knowing what else to do with it (we had already opened the box), we decided to see how we could plug our laptop to it and watch tv shows.
We went to the store to buy a $19 dollar cable and walked out with a $99 Apple TV.
Apple TV allows us to listen to music, watch movies, and mirror our laptop through a remote or computer control. Not to be confused, it’s not the TV you’re paying for. That would be the cheapest Apple product…EVER. In fact, it’s the little black box that connects your computer over wireless to the TV. It’s absolutely brilliant. The ‘would be’ $19 days of having to get up and down to control shows, music and movies are a distant thought. Now we can have entertainment during parties, watch movies from the couch and manage it all through iTunes, and play Angry Birds from the iPad for a much fuller ‘experience.’ Needless to say, it was the best upsell and $99 we’ve spent at Apple.
Even if you’re not an Apple lover-user-aficionado, I would still recommend checking out a streaming device, like Roku. It makes having a music library, Netflix account, Hulu account, movies, apps so much more usable….so usable it’s scary. And besides it really is the cheapest up-sell you’ve ever spent at Apple. And that’s saying something.